Prescreen Interview Automations - make.com Automations
In a recent collaborative effort with a mid-sized tech firm specialising in digital marketing solutions, our project aimed to leverage automation to streamline operations, enhance online visibility, and maintain industry relevance. Over a period of 6-12 months, we introduced a series of automation strategies using Make.com, focusing on social media engagement, lead management, email marketing, and employee information dissemination.
Initially, the company struggled with managing its digital marketing efforts efficiently. Their social media presence was sporadic, failing to capitalise on the SEO benefits of consistent, relevant content sharing. Lead response times were slow, resulting in missed opportunities. Additionally, the company's approach to outbound marketing was generic and lacked personalisation, while keeping employees updated on industry news was time-consuming and often overlooked.
Social Media Automation for SEO We identified the potential of automating social media activity to boost the company's SEO. Using Make.com, we set up a system to auto-tweet selected industry blog posts. Criteria for post selection included relevance, authority, and recency, ensuring that content shared would not only engage followers but also improve search engine rankings through active, valuable online participation.
Recognising the importance of timely engagement with potential leads, we implemented an AI-driven response system. This system automatically generated personalised responses to enquiries based on the visitor's website interactions and LinkedIn profiles, ensuring that potential clients received prompt, tailored communications that resonated with their specific needs and interests.
To enhance the effectiveness of outbound marketing efforts, we launched a cold email campaign with a twist. Each email was customised using data pulled from potential customers’ public profiles and previous interactions with the company. This approach ensured that every recipient received a message that felt personal and relevant, significantly increasing the chances of engagement.
To keep employees informed and engaged with the latest industry developments, we set up an automated system to compile and distribute a digest of the latest news each morning. This not only saved time but also fostered a culture of continuous learning and awareness among the team.
One of the main challenges was ensuring the accuracy and relevance of the AI-generated responses and news content. To address this, we implemented a feedback loop where employees could report inaccuracies or suggest improvements, allowing us to refine the AI algorithms continually.
The impact of these automations was profound:
The social media automation led to a 40% increase in web traffic from social platforms within three months, contributing to higher SEO rankings. Automated lead responses saw a 50% improvement in engagement rates, translating to a 20% uptick in qualified leads. The personalised cold email campaign achieved a 25% response rate, significantly above the industry average. The daily news digest was highly appreciated by employees, with an 80% readership rate, fostering a well-informed and engaged workforce.
This project highlighted the importance of personalisation and timely engagement in digital marketing. Automation, when implemented thoughtfully, can not only save time but also create more meaningful interactions with both potential and existing clients. Feedback mechanisms are crucial in refining automated processes to ensure their continued relevance and effectiveness.
Through strategic automation using Make.com, we successfully enhanced the company's digital marketing efforts, improved internal communications, and achieved significant gains in SEO, lead engagement, and outbound marketing effectiveness. This case study underscores the potential of automation to transform business operations, offering valuable insights into its implementation and benefits.
"Introducing AI into our operations was a leap into the unknown, but the results have been nothing short of transformative. By equipping every team member with a ChatGPT account, we've unlocked daily access to instant inquiries and in-depth analysis. Our experience has turned us into firm believers in the power of AI, all thanks to the expertise and guidance of the AI professionals we worked with."
Sophia Johnson.
Founder of prescreeninterview.com